Chevrolet’s American Revolution Continues
FOR RELEASE: October 18, 2007
DETROIT– Chevrolet will sponsor the Sara Evans Tour presented by the All New Chevy Malibu. The tour is set to kick off on tomorrow in Fort Wayne, Indiana and culminate November 17th, in Poughkeepsie, New York. Country music stars Josh Turner, Luke Bryan and George Ducas will join Evans on various dates. Evans is featured with the all new Chevy Malibu in the 2008 Chevy Country Music calendar that will be available for download October 17th at www.chevynation.com/country.
Chevrolet General Director Advertising and Sales Promotion, Kim Kosak, states, “We intend to reach an upscale, aspirational female audience, by positioning the all new Chevy Malibu as a smart and stylish choice, with the looks of a $40,000 car at half the price.
“Sara is on tour to promote her "Greatest Hits" at the same time as our new Malibu launch,” continues Kosak. “It makes sense for us to present the Sara Evans Tour and provides our local Chevy dealers in her tour markets with a great opportunity to introduce the all new Chevy Malibu to Sara's loyal and growing fan base."
Concert attendees will be able to have a virtual experience with an on-site FAN PHOTO OPPORTUNITY BOOTH. Fans inside the venue have the opportunity to step into the Sara Evans 2008 Chevy Country Music Calendar photograph by having their picture digitally inserted with Evans and the Chevy Malibu. Fans will be given a card at the venue that will allow them to retrieve their photo at www.chevymalibupresentssaraevans.com.
Sara Evans says, "I am so excited to have the all new Chevy Malibu sponsoring my upcoming tour. I have always been a huge fan of Chevy cars and trucks and can't wait to have Chevy on the road with me!"
Local Chevy dealers will be heavily involved in the promotional efforts for all the dates on the fall tour. For more information about the all new Chevy Malibu, please contact your local Chevrolet dealership or go online to chevy.com/malibu.
About Sara Evans
Evans has won numerous accolades, among them the Academy of Country Music’s Female Vocalist of the Year and the Country Music Association’s Video of the Year for “Born to Fly”. She was named 2006 Female Vocalist of the Year in the R&R Reader’s Poll and has been celebrated as one of People magazine’s “50 Most Beautiful People.”
Evans has earned numerous #1 hits, two of which she co-wrote, including “Born to Fly,” “No Place That Far,” “Suds In The Bucket” and “A Real Fine Place to Start,” which spent two weeks at the top of the country charts. Of the five albums Evans has released, her sophomore set, “No Place That Far,” has been certified gold; 2001’s “Born to Fly” is double-platinum and 2003’s “Restless” and 2005’s “Real Fine Place” are both platinum.
Chevrolet is one of America’s best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. For more information please visit www.chevrolet.com.
SARA EVANS TOUR presented by the all new Chevy Malibu:
19 -- Fort Wayne, Indiana -- Memorial Coliseum -- Josh Turner, Luke Bryan
20 -- Green Bay, Wisconsin -- Resch Center -- Josh Turner, Luke Bryan
26 -- Pikeville, Kentucky -- Eastern KY Expo -- Josh Turner, Luke Bryan
27 -- Louisville, Kentucky -- Palace Theatre -- George Ducas
08 -- Chattanooga, Tennessee -- Memorial Auditorium -- George Ducas
09 -- Panama City, Florida -- Marina Hall -- George Ducas
10 -- Clearwater, Florida -- Ruch Eckerd Hall -- George Ducas
15 -- Uncasville, Connecticut -- Mohegan Sun -- Josh Turner, Luke Bryan
16 -- Bangor, Maine -- Bangor Auditorium -- Josh Turner, Luke Bryan
17 -- Poughkeepsie, New York -- Sovereign Center -- Josh Turner, Luke Bryan
Phone: (313) 665-8049
Wortman Works Media & Marketing
Phone: (615) 340-9675
For Sara Evans:
Phone: (615) 301-4307