DICK CLARK PRODUCTIONS TO STREAMLIVE RED CARPET SHOW FORTHE 38th ANNUAL “AMERICAN MUSIC AWARDS®”

“Coca-Cola Red Carpet Live! @ the 2010 AMAs” To Feature Hosts Danny Gokey, Jenni Pulos, Jennette McCurdy, Lance Bass and Whitney Port

dcp Teams Up with Coca-Cola Again to
Give Red Carpet Access to Fans Across the Globe

Los Angeles, CA (November 11, 2010)- dick clark productions (dcp) president, Orly Adelson, announced that for the second year in a row, dcp will stream a live red carpet online pre-show, “Coca-Cola Red Carpet Live! @ the 2010 American Music Awards” on November 21st at 2:00 PM (PT) / 5:00 PM (ET), powered by Ustream. The pre-show will precede the live broadcast of the 2010 “American Music Awards®” at the NOKIA Theatre L.A. LIVE (8:00-11:00 p.m. ET/PT) on ABC. The stream will be available on ABC.com, Secretformula.com/amas, Ustream.tv/amas and through a series of embeddable applications on participating media and talent websites including Facebook Fan Pages.

Adelson stated, “Through multiple hosts and various social media platforms, our digital coverage will provide unprecedented access for fan participation, interactively bringing them onto the red carpet.”

The red carpet live stream will feature hosts Danny Gokey, Jennette McCurdy, Jenni Pulos, Lance Bass and Whitney Port, returning Coca-Cola Correspondent David Lehre, Stuart Brazell, and three international correspondents Agnes Monica, Christian Chavez, and Ye Liu.
Fans will be able to interact with the hosts through Facebook.com/amas, Twitter by adding @officialamas to their tweets, and via Ustream’s chat and social stream. Fan questions for the stars can be submitted at facebook.com/Askdotcom or through the ask.com APP (fans can get the app by texting A P P to 59595).

During the AMA week and after the show, dcp will make a series of VOD content immediately available on ABC.com and leading music video and entertainment service, VEVO, including behind-the-scenes segments, backstage access, producer blogs, artist interviews, recaps and all the red carpet action. The content will later be syndicated to YouTube.com, Blip.TV, Beezag.com and Ustream among other video destinations. Coca-Cola is providing fans exclusive clips and extended scenes available now at SecretFormula.com/amas.

Participating media outlets and talent will be able to use the tools above on their websites and Facebook Fan Pages.

Trendrr will be dick clark productions’ analytics tool of choice to help monitor and react to online activity surrounding this year’s AMAs. The Los Angeles-based firm, Brand Knew, was tapped to help dcp enhance the fan impact on social media through its suite of proprietary technologies.

SCHEDULE OF LIVE PROGRAMMING
Coca-Cola Red Carpet Live! @ The 2010 American Music Awards

Thursday 11/18/10
1:00pm PT: Front Row @ the 2010 AMAs – A 20-minute entertainment magazine-type show featuring the digital red carpet hosts – includes: interviews with performing talent during rehearsals, music & red carpet fashion reviews, and much more.
7:00pm PT: Give Back Hollywood @ the 2010 AMAs – A 20-minute hosted talk show featuring one-on-one interviews with celebrity guests to discuss the AMAs, their careers and charitable efforts.
8:00pm PT: Front Row @ the 2010 AMAs (International Edition) – A 20-minute entertainment magazine-type show featuring a set of international correspondents – includes: interviews with performing talent during rehearsals, music & red carpet fashion reviews, and much more.

Friday 11/19/10
1:00pm PT: Front Row @ the 2010 AMAs – A 20-minute entertainment magazine-type show featuring our digital red carpet hosts – includes: interviews with performing talent during rehearsals, music & red carpet fashion reviews, and much more.
7:00pm PT: Give Back Hollywood @ the 2010 AMAs – A 20-minute hosted talk show featuring one-on-one interviews with celebrity guests to discuss the AMAs, their careers and charitable efforts.
8:00pm PT: Front Row @ the 2010 AMAs (International Edition) – A 20-minute entertainment magazine-type show featuring a set of international correspondents – includes: interviews with performing talent during rehearsals, music & red carpet fashion reviews, and much more.

Saturday 11/20/10
7:00-8:00pm PT: The Day Before Show – A 60-minute special preview of the next day’s events. The show features the digital red carpet hosts and includes interviews with performing talent during rehearsals, music & red carpet fashion reviews, and much more.

Sunday 11/21/10
2:00-2:40pm PT: Coca-Cola Red Carpet LIVE! Preview – A preview of the upcoming red carpet special and the 2010 American Music Awards. The show features the digital red carpet hosts and includes interviews with talent and live performances from the red carpet.
2:40-3:00p PT: Totally! AMAs – A 20-minute Best Week Ever-type show recapping the all-time best moments from the American Music Awards.
3-5p PST: Coca-Cola Red Carpet LIVE! @ the 2010 AMAs – The official pre-show of the 2010 AMAs. Features multi-host/multi-camera coverage of the 2010 AMA red carpet.

About dick clark productions, inc. –
Founded in 1957, dick clark productions, inc. (dcp) is a leading independent producer of television programming. dcp produces perennial hits such as the “American Music Awards,” “Golden Globe Awards,” “Academy of Country Music Awards,” and “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.” dcp also produces popular weekly television programming, including “So You Think You Can Dance,” and owns and maintains one of the world’s most unique and extensive entertainment libraries, which includes more than 30 years of “American Bandstand” footage. For additional information about dcp, please visit www.dickclarkproductions.com.

About the American Music Awards –
In 1973 Dick Clark created the American Music Awards to pay tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Since its founding, the AMAs have honored and showcased the talents of some of the biggest names in the music industry.

About Ustream -
Ustream is the leader in live video and its platform empowers any individual, public figure or brand to stream to a global audience of unlimited size. Ustream offers free broadcasting and viewing platforms for the Web and mobile devices. The interactive functionality within Ustream enables real-time engagement with Facebook, Twitter, MySpace and AIM. Hundreds of high-profile broadcasters have partnered with Ustream to reach millions of people. Ustream (www.ustream.com) is a privately-held company based in San Francisco, Calif. Follow on Twitter (@Ustream) or fan at Facebook.com/Ustream.

About Ask.com -
Ask.com is the number one online brand for questions and answers and an operating business of IAC. The Ask Network of sites is the 4th largest property in the US for unique searches according to September 2010 comScore data with 89 million domestic unique monthly users. Ask.com also syndicates search and advertising solutions to a network of affiliate partners.

About VEVO
VEVO (http://vevo.com) is the leading premium music video and entertainment service with over one billion worldwide streams and nearly 60 million unique visitors in the U.S. and Canada each month. VEVO's programming is made available across the VEVO Network, which includes VEVO.com (the service’s marquee destination site), VEVO Mobile, VEVO on Google TV, VEVO on YouTube, and a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, including AOL, CBS Interactive Music Group (including Last.FM) and Univision, expanding the reach of the VEVO Network across the worldwide web.

About Trendrr -
Trendrr is a premium business intelligence and social media management platform. Trendrr enables users to listen, measure and respond to the conversation about a brand, service or product, allowing marketers to identify swarm behavior and implement flash transactions in real-time.

About Brand Knew -
Brand Knew (www.brand-knew.com) is a developmental venture equity and media consultancy firm whose core competency lies in leveraging and building social technologies to generate brand awareness, online & offline traffic and real world conversation. The firm also offers in-house web development & design solutions to allow for more fluid and holistic new media campaigns.

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